✍️ The Prompt Engineering Playbook

You are an experienced content writer. Write a 700-word blog post titled '[TITLE]' for an audience of [AUDIENCE]. The tone should be [TONE]. Structure it with an introduction, three main sections with subheadings, and a conclusion with a call to action to [ACTION]. Include one relevant statistic or example in each section.Copy

Help me plan a blog post about [TOPIC] for [AUDIENCE]. Give me: a strong title, a one-sentence hook for the introduction, four possible subheadings with a note on what each section will cover, and a suggested call to action. I will write the full post myself using this plan.Copy

Write a blog post about [TOPIC] optimised for the keyword '[KEYWORD]'. Use the keyword naturally in the title, the first paragraph, and at least one subheading. Keep paragraphs short (2–3 sentences). Suggest a meta description under 155 characters at the end.Copy

Create a 30-day social media content calendar for a [BUSINESS TYPE] targeting [AUDIENCE]. Mix content types: educational, behind-the-scenes, promotional, and engagement posts (roughly 40% educational, 30% engagement, 20% behind-the-scenes, 10% promotional). For each day, give a one-line post idea and suggested format.Copy

I am planning a marketing campaign for [PRODUCT/EVENT] launching on [DATE]. Give me a content theme for each of the 4 weeks leading up to launch, with the goal of building anticipation. For each week, suggest 3 content ideas that fit the theme.Copy

I have one long-form piece of content: [DESCRIBE CONTENT]. Give me 8 ways to repurpose it into shorter content for Instagram, TikTok, and LinkedIn, with a one-line description of each derivative piece.Copy

Write homepage copy for [BUSINESS NAME], which offers [PRODUCT/SERVICE] to [AUDIENCE]. Include: a headline (under 10 words), a one-sentence subheading, three benefit statements, and a call-to-action button label. Tone: [TONE]. Avoid generic phrases like 'we are passionate about'.Copy

Write an About page for [BUSINESS/PERSON NAME]. Key facts to include: [FACTS]. The tone should feel [TONE]. Keep it under 300 words and end with a line that invites the reader to take the next step.Copy

Write a product description for [PRODUCT NAME]. Key features: [LIST FEATURES]. Focus on benefits, not just features — explain what each feature actually does FOR the customer. Keep it to 100–150 words, written for [AUDIENCE].Copy

Write a 30-second video script for [PLATFORM] about [TOPIC]. Structure: a hook in the first 3 seconds, a middle section that delivers value or entertainment, and a closing call to action. Write it as a shot-by-shot script with on-screen text suggestions.Copy

Write a 60-second explainer script for [PRODUCT/CONCEPT], aimed at [AUDIENCE] who have never heard of it before. Use simple language and one clear analogy. Structure: problem → solution → how it works → call to action.Copy

Write a script for an AI presenter avatar to deliver, introducing [TOPIC/PRODUCT]. The presenter's personality is [PERSONALITY]. Keep sentences short and natural for spoken delivery. Length: [LENGTH].Copy

Write 3 versions of a [PLATFORM] ad for [PRODUCT/SERVICE], targeting [AUDIENCE]. Each version should test a different angle: pain point, aspiration/benefit, urgency/scarcity. Include a headline, primary text (under 125 characters), and call-to-action button label for each.Copy

Write 5 headline variations (30 characters max each) and 2 description variations (90 characters max each) for a search ad promoting [PRODUCT/SERVICE]. Include the keyword '[KEYWORD]' naturally where possible.Copy

Give me 3 different video ad concepts for [PRODUCT], each under 15 seconds. For each concept, describe: the opening hook, the core message, the visual style, and the closing call to action. Make each concept distinctly different in approach.Copy

[PRODUCT] on a [SURFACE/SETTING], soft natural lighting, slow 360-degree rotation, shallow depth of field, photorealistic, commercial product photography style, 4K.Copy

[PERSON DESCRIPTION] using [PRODUCT] in [SETTING], natural candid movement, warm golden-hour lighting, cinematic colour grade, shallow depth of field, handheld camera feel.Copy

Use an avatar/presenter tool (e.g. HeyGen or Synthesia) rather than a text-to-video generator for this. Google Flow and Higgsfield are also strong options if you want the presenter placed inside a fuller generated scene. Upload your script from SW3, choose an avatar and voice matching your brand tone, and generate. Always disclose that the presenter is AI-generated — see the AI Safety & Responsible Use guide (Asset Y04).Copy